The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
The iconic playlist
Agency: TBWA\Paris / Boulogne-Billancourt + team x (OMNICOM Group: Proximity / Boulogne-Billancourt + Radio Nova / Paris + Universal Music France / Paris
Client: Mercedes-Benz France Category: Brand Partnerships
Undercover
Agency: Ogilvy / Hong Kong
Client: Women Helping Women Asia Category: Radio & Audio for Good
Roller Radio Coaster
Agency: Niña / Buenos Aires
Client: Parque de la Costa Category: Craft / Casting
Breathe Through It
Agency: DAVID / Madrid + Mondelez / Zurich + Deseif / Madrid + Pickle Music / Madrid
Client: Mondelez Category: Broadcast / Series
Finding the Forgotten Graduate
Agency: Promise / Johannesburg
Client: PPS Category: Craft / Writing - Series
Award:
2024 Radio & Audio-First Bronze Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt + team x (OMNICOM Group: Proximity / Boulogne-Billancourt + Radio Nova / Paris + Universal Music France / Paris
Client:
Mercedes-Benz France
Title:
The iconic playlist
Category:
Brand Partnerships
Annual ID:
OS24_RA011B
Award:
2024 Radio & Audio-First Bronze Pencil
Agency:
Ogilvy / Hong Kong
Client:
Women Helping Women Asia
Title:
Undercover
Category:
Radio & Audio for Good
Annual ID:
OS24_RA010B
Award:
2024 Radio & Audio-First Bronze Pencil
Agency:
Niña / Buenos Aires
Client:
Parque de la Costa
Title:
Roller Radio Coaster
Category:
Craft / Casting
Annual ID:
OS24_RA013B
Award:
2024 Radio & Audio-First Bronze Pencil
Agency:
DAVID / Madrid + Mondelez / Zurich + Deseif / Madrid + Pickle Music / Madrid
Client:
Mondelez
Title:
Breathe Through It
Category:
Broadcast / Series
Annual ID:
OS24_RA008B
Award:
2024 Radio & Audio-First Bronze Pencil
Agency:
VML / New York + VML / Dubai
Client:
Coca-Cola
Title:
I See Coke
Category:
Commerce
Annual ID:
OS24_RA009B